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In product management, a pivotal discussion centers on what truly drives business outcomes. The complexity of this question can be daunting, especially for product managers who often face an influx of feature requests. Nevertheless, strategic planning and prioritizing yields the answer: consumer value.

Simply put, consumer value is what consumers will pay for. Market analysis without this element may overlook a crucial component to the sustainability of your product and company.

Product management is much more than developing and releasing products. Product managers conduct market research, consumer behavior research, and data-driven feature prioritization. This holistic approach is crucial for a product manager to effectively act as the "CIO" of their product.

Successful product managers are well informed, market-savvy, and deeply involved in understanding consumer value. It's not enough to simply add features to a product backlog; those features must be carefully strategized, prioritized, and aligned with a consumer-centric product roadmap.

It's important for product managers to provide leadership with evidence that each stage of the product development cycle contributes to revenue generation, thus demonstrating the tangible company impact of their work.